TMPL Fitness

190% More Calls: TMPL Fitness Rings in TOP Business with Local SEO

Client: TMPL Fitness wasn't just another gym. Their Avenue A location in the East Village was built on a simple, powerful idea: fitness should be an experience, not just a workout. They wanted to blend high-end tech, world-class training, and local culture into one wellness sanctuary.

With state-of-the-art equipment, executive locker rooms, a functional training zone, group exercise studios, a cycle studio, and an infrared sauna, TMPL built a loyal community of members who appreciate their premium approach. They're known for their inclusive LGBTQ+ friendly environment, exceptionally friendly staff (especially Kayla at the front desk), and immaculate facilities that feel more like a wellness retreat than a typical gym.

The Challenge: Premium Product, Invisible Presence

TMPL Fitness Avenue A had everything going for it: luxurious facilities, cutting-edge equipment, an inclusive community atmosphere, and a 4.7-star reputation among existing members. People who found them loved them.

But here was the problem: they had a 5-star product that nobody could find. When people in the East Village Googled 'gym near me,' TMPL was invisible. Gone. In a market as tough as Manhattan, that's a disaster. All their competitors were getting the clicks, while their amazing gym was left sitting on the sidelines.

Their Google Business Profile, the single most critical tool for attracting local fitness seekers, was severely underutilized, creating three crucial business problems:

1. Inconsistent Business Information: Operating hours varied across platforms, contact information was outdated, and amenity listings were incomplete. When someone wanted to know if they had a sauna or what classes were available, they'd get frustrated and move on to a competitor with clearer information.
2. Neglected Reputation Management: Despite having incredible reviews praising their friendly staff and pristine facilities, reviews sat unanswered. The occasional negative review about membership cancellations or equipment issues went unaddressed, damaging their premium brand perception.
3. Losing Members to Competitors: Larger chains like Equinox and smaller boutique studios with optimized profiles dominated the Google "Map Pack" for high-value searches like "luxury gym East Village," "boutique fitness NYC," and "best gym near me." TMPL was invisible while competitors captured everyone searching for exactly what they offered.

The Solution: A Multi-Layered GBP Strategy for Premium Fitness

TMPL's Google profile was basically collecting dust. Our mission was to turn it into their #1 tool for getting new members. We knew we had to be aggressive and smart to stand out in Manhattan, so we built a data-driven plan from the ground up.

We implemented the following strategic services:

• Complete GBP Overhaul: First things first: we had to completely gut their old Google profile. It just wasn't working. So, we rebuilt it all from scratch. We started with the basics, like making sure the hours and phone number were actually correct. Then, we rewrote the description to show off its luxury vibe, using words people were really searching for. We also threw out the old photos and uploaded stunning new ones of the gym, the infrared sauna, the cycle studio, all of it. We even built out a full 'FAQ' section to answer all those common questions about memberships right on the page.
• Proactive Review Generation & Management: We implemented a systematic approach to encourage satisfied members to share their experiences online. More importantly, we committed to responding to every single review—positive or negative—within 24 hours. This demonstrated TMPL's commitment to exceptional customer service and addressed concerns about membership issues publicly and professionally.
• Strategic Content Marketing via Google Posts: We launched a consistent Google Posts strategy highlighting weekly class schedules, new equipment installations, member success stories, wellness tips, promotional offers, and community events. This kept the profile dynamic and gave potential members reasons to engage repeatedly.
• Local Authority Building: A gym shouldn't just be in a neighborhood; it should be part of it. So, we went out and started teaming up with other local East Village businesses, such as nutritionists, physical therapists, and community groups. This wasn't just for show. It proved to Google that TMPL was a trusted, local staple, and it cemented their spot as a real community hub, not just another faceless gym.
• Competitive Intelligence & Keyword Optimization: We constantly monitored what keywords potential members searched, tracked competitor strategies, and analyzed user behavior patterns. This allowed us to pivot quickly and stay ahead of market changes in one of the world's most competitive fitness markets.

Process & Timeline: A Strategic Roadmap to Dominance

We didn't just wing it. We had a clear, step-by-step plan. The goal was to get them some quick wins right away, but also set them up so this success would actually last. growth.

Phase 1: Figuring Out Where We Stood (Weeks 1-2 | Jan 2024)

• We dug deep into their current Google profile and checked out all the other gyms in the East Village, LES, and NoHo.
• We found every single problem: wrong info, old content, and all the quick wins they were missing out on.
• We got our starting numbers: where they ranked, who was (or wasn't) finding them, and how many people clicked or called.
• We made a list of the "money" keywords that people looking for a luxury gym would actually search for.

Phase 2: Profile Transformation (Weeks 3-6 | January-February 2024)

• We rebuilt their entire profile to feel like the premium gym it is (not just a boring business listing).
• Out with the old, blurry pictures. We uploaded stunning new photos that showed off the amazing vibe, the high-end equipment, and the community.
• We rewrote all the descriptions, packing them with those "money keywords" people were searching for (like "luxury gym," "boutique fitness," "East Village wellness").
• We made a new rule: No review gets left behind. We set up a system to reply to everyone, good or bad, right away.
• We cleaned house: answered all the old, dusty questions and fixed all the wrong "user suggestions" that were cluttering the profile.

Phase 3: Aggressive Visibility Campaign (Weeks 7-12 | February-March 2024)

• We started posting fresh updates 2-3 times every week—things like class schedules, special promos, and wellness tips to keep people engaged.
• We started that local outreach, connecting with other East Village businesses to prove TMPL was a real, trusted part of the community.
• We went hard after those "money" keywords, the ones people type when they're ready to buy: "luxury gym near me," "boutique fitness East Village," and "best gym with sauna NYC".
• We put a simple system in place to start asking happy members to share their good experiences in a review.

Phase 4: Continuous Optimization & Market Leadership (Ongoing | April 2024 - Present)

• This was never a "set it and forget it" job. We kept (and still keep) a close eye on the competition.
• We're always watching how people search. When a new trend or keyword pops up, we're the first to jump on it.
• The second Google changes the rules or adds a new feature, we're already testing it and using it to our advantage.
• We send them a simple report each month, not a bunch of fluff, just "Here's what worked, and here's what we're doing next".

Quantifiable Results: From Hidden to Dominant

Our data-driven strategy completely transformed TMPL's local search presence. That digital visibility translated directly into membership inquiries, tours, and sign-ups. The transformation was dramatic and measurable.

“GetCito changed how we attract members. We've always had an incredible facility, but they made sure people actually found us. We're seeing more tours, more sign-ups, and real results we can track. They turned our online presence into something that actually drives revenue.”

— Patrick Walsh, CEO, TMPL Fitness

Key Performance Indicators (KPIs) achieved in the first 6 months:

• KPI 1 (Discovery Visibility): This is the big one. The number of people who found them just by searching for what they offer (not their name) shot up by 215%

  This means hundreds of new people were Googling things like "luxury gym East Village" or "gym with sauna NYC" and seeing TMPL for the first time, not just people who were already looking for them.

• KPI 2 (Map Pack Rankings): When people looked at Google Maps, they were now right at the top. We landed them in those Top 3 spots for 15 of the most important, "ready-to-join" searches, like:
  • "Best gym East Village"
  • "luxury fitness NYC"
  • "boutique gym near me"
  • "gym with infrared sauna"
  • "best fitness club Manhattan"

• KPI 3 (User Engagement Actions): A 110% increase in total user actions from the GBP. This included:

  This wasn't just views; these were real leads:

  • 120% more clicks on "Get Directions" (meaning, real people were on their way for a tour).
  • 165% more people are clicking over to their website to learn more.
  • A massive 190% jump in phone calls from people asking how to join.
• KPI 4 (Reputation Enhancement): This wasn't just about looks; it was about trust.
  • We got a lot more happy members talking. Their monthly reviews shot up by 280%.
  • Before, a review might sit there unanswered for a week. We got their average response time down to less than 12 hours.
  • They also started tackling those tricky membership questions right out in the open, showing everyone they were listening and happy to help.
  • And the best part? Even with all those new reviews flooding in, their high 4.7-star rating stayed rock-solid.
• KPI 5 (Engagement): This is a huge one. All that effort we put into making the profile look great and stay active paid off.
  • Those awesome new photos of the gym, the equipment, and the vibe? They got 425% more views than the old ones.
  • All those weekly posts we made, like class schedules and tips, saw a 350% jump in views and clicks.
  • It wasn't even close: TMPL's profile was now the most active and interesting gym profile in all of the East Village.

Sustained Excellence

"This isn't a 'one and done' job. Getting to the top is one thing; staying there is the real challenge. So we're still in the trenches with them. We’re always watching for new fitness trends, keeping an eye on new competitors, and paying attention to the exact words people are searching for. We didn't do all that work just to let them slip; we're here to make sure they own that #1 spot for good.