110 % Increase in Customer Action Drove a Local Coffee Shop from Hidden Gem to Foot Traffic Powerhouse
| Client | Industry | Location | Engagement Start |
|---|---|---|---|
Window Coffee Bar | Cafe & Restaurant | Phoenix, AZ | March 2024 |
Client: Window Coffee Bar started as just a small window in 2021, but it quickly grew into the heart of the downtown Phoenix community. Their whole idea was simple: get to know people and build real connections, one cup at a time. By serving amazing espresso and delicious pastries from local Arizona bakers, they built a family of regulars who voted them "Best Coffee in Phoenix." They’re known for a super creative menu, especially their famous signature lattes with crave-worthy flavors like pistachio, matcha, and burnt creme.
The Challenge: A Hidden Gem Losing to Local Search
Window Coffee Bar was a beloved local spot, even winning "Best Coffee in Phoenix" and building a loyal family since opening in 2021. People loved their amazing espresso and wild signature lattes (like Chaga mushroom, ube, and burnt creme).
But even with all that word-of-mouth buzz, their online presence wasn't bringing in new faces. The big problem was obvious: when people searched "coffee near me" on Google, Window Coffee Bar was basically invisible.
Their Google Business Profile, the most important tool for getting new locals in the door, was basically collecting dust. It was unmanaged and totally out of date, which caused three major headaches
- Inaccurate Information: Their hours and contact info were inconsistent. This meant potential customers would get frustrated trying to find them, which just kills trust.
- Passive Review Management: They had a ton of amazing reviews just sitting there, totally unused. And when the rare bad review popped up, it was met with silence. That doesn't look good to anyone checking them out online.
- Lost Market Share: Other coffee shops with polished profiles were ruling the local Google "Map Pack." They were snatching up all the people who were now searching for "coffee near me" or "best latte Phoenix."
The Solution: A Comprehensive Local SEO & GBP Overhaul
Our job was to take their Google profile from a basic, forgotten listing and turn it into a powerhouse for attracting new customers. We used an ongoing, all-angles approach that zeroed in on fixing their profile, managing their reputation, and making them show up way more in local searches.
We implemented the following key services:
- Getting Their Google Profile Right: First up, we gave their Google Business Profile a complete top-to-bottom makeover. We combed through every single detail, fixed all their business info, wrote new descriptions that used the exact words people search for, uploaded a bunch of beautiful new photos, and built out a helpful Q&A section to answer questions right away.
- Proactive Reputation Management: We started asking happy customers to share their good experiences online. More importantly, we made a promise to reply to every single review (the good and the bad) within 24 hours. This way, everyone could see just how great their customer service really was.
- Posting Local Updates: We started using "Google Posts" all the time to show off daily specials, new drinks, and community events. This kept their profile feeling alive and gave people a reason to check it.
- Teaming Up Locally: We began partnering with other nearby businesses. This helped send strong "local" signals to Google, proving that Window Coffee Bar was a real anchor in the Phoenix community.
- Watching the Data: We didn't just guess. We constantly watched what keywords people were using, what competitors were doing, and how people used the profile. This let us change our game plan on the fly based on what was working.
Process & Timeline: A Phased Approach to Dominance
Our engagement followed a structured, multi-phase process to deliver both immediate fixes and long-term, sustainable growth.
Phase 1: Figuring Out Where We Stood (Weeks 1-2 | March 2024)
- We did a deep dive into their existing Google profile and spied on the competition.
- We found every single inaccuracy, content gap, and issue with how reviews were handled.
- We set our starting line: where they ranked, how many people saw them, and what actions people took.
Phase 2: The Big Makeover (Weeks 3-6 | March-April 2024)
- We gave the whole profile a complete overhaul: fixed all the info, added beautiful new photos, and rewrote descriptions with the keywords people actually search for.
- We launched our new system for responding to and asking for reviews.
- We cleaned up all the old, unanswered questions and weird "suggested edits" from users.
Phase 3: Kicking into High Gear (Weeks 7-12 | April-May 2024)
- We started posting fresh, engaging "Google Posts" every week.
- We began reaching out to other local businesses to build partnerships and boost their local authority.
- We got aggressive about targeting searches for their popular menu items.
Phase 4: Growing & Adapting (Ongoing | June 2024 - Present)
- This part never stops. We send monthly reports showing exactly what's working.
- We constantly watch the data and tweak our keyword strategy.
- We adapt to any new features Google rolls out to keep them one step ahead of everyone else.
Quantifiable Results: From Invisible to In-Demand
Our data-backed plan completely changed how Window Coffee Bar showed up online. All that new visibility translated directly into real people walking through the door, cash in hand. The difference from before we started to after was night and day.
6-Month Performance KPIs — Coffee Shop Case Study
| KPI | Focus Area | Result / Growth Achieved |
|---|---|---|
KPI 1: Visibility | Discovery Searches | ↑ 180% |
KPI 2: Rankings | Google Map Pack Rankings | Top 3 for 12 High-Value Keywords |
KPI 3: User Actions | Customer Interactions | ↑ 110% in Total Actions |
KPI 4: Reputation | Star Rating & Reviews | Improved from 3.7 ★ → 4.8 ★ |
KPI 5: Engagement | Content & Media Interaction | ↑ 400% in Post & Photo Views |
“Working with GetCito fundamentally changed how we grow our business. We always had great coffee, but they made sure everyone searching on Google found us. We’ve seen a noticeable, direct increase in in-store traffic that we can trace right back to their work. They turned our digital presence into a real-world revenue driver."
— Marcus Sanchez, Owner, Window Coffee Bar
Key Performance Indicators (KPIs) achieved in the first 6 months:
- KPI 1 (Visibility): Their "Discovery" searches shot up by 180%. This means crowds of new people were finding them by searching for things like "Best Coffee in Phoenix" or"coffee shop near me", not just by typing in their name.
- KPI 2 (Rankings): We got them into the Top 3 "Map Pack" spots for 12 massive, high-value keywords. Think "best coffee downtown Phoenix," "ube latte," and "best coffee shop near me". They were finally capturing those "I need coffee now" customers.
- KPI 3 (User Actions): A 110% increase in total user actions from the GBP. This included:
- A 95% rise in "Get Directions" clicks (directly driving foot traffic).
- A 130% jump in website visits originating from the profile.
- KPI 4 (Reputation): We helped lift their Google star rating from 3.7 to 4.8 simply by managing their reviews proactively.
- KPI 5 (Engagement): Our new content strategy really worked. Views on their Google Posts and photos exploded by 400% compared to before, proving people were way more engaged.
Our work isn't over. We keep using data to make sure Window Coffee Bar doesn't just get to the top, but stays there. We're always adapting, watching trends and competitors to protect our top spot online and keep new customers flowing in.
